19 Jul 17 / Wiebke Henrichsmeier

New design for My Originals®

Same taste, new look!

Here’s why the rebranding of ‘My Originals®’ is a pretty big deal for us.

WE *HEART* AMERICAN STYLE BAKERY
Vandemoortele is European market leader for donuts, which is one of
the most important subcategories within the Vandemoortele brand family.

THE ORIGINALS IS ONE OF OUR KEY BRANDS
It’s been around since 1997 and has become well established in the market.

IT’S TIME FOR A CHANGE
Now that the brand is turning 20, it’s time for an upgraded, more
contemporary look and feel. And celebrate this Birthday with a new dress.

SO, WITHOUT FURTHER ADO, WE’D LIKE TO INTRODUCE YOU TO: “MY ORIGINALS®”!
We won’t be messing with the familiar quality or taste of the products,
it’s just about taking the look & feel into a new, inspirational direction.

 

Meet the delicious members of our “My Originals®” brand family here

About Vandemoortele

Vandemoortele is a leading European food group that manufactures and sells high quality food products. Vandemoortele focuses on two activities: Bakery Products and Margarines, Culinary Oils & Fats.

In 2017 Vandemoortele realised a turnover of around EUR 1.4 billion with 5,200 employees. The Group is present in 12 European countries with own sales organisations and/or production sites. Its headquarters are located in Ghent, Belgium.

News & Media Contact

Flore Couvreur
flore.couvreur@vandemoortele.com